Dubbed the ‘Oil Pavilion’, China National Petroleum Corporation, China Petrochemical Corporation and China National Offshore Oil Corporation's award-winning 6,190 square-metre exhibit at the 2010 Shanghai World Expo reinforced the fair’s theme of “Better City, Better Life” with displays of products that were related to or made from petroleum. Petroleum motifs such as a sculpture depicting oil droplets in the main exhibit area gave the volume an unusual, somewhat artistic dimension while reinforcing the brand.
One of the pavilion’s highlights was a 4D cinema featuring a 28x7 metre curved screen – the largest of its kind in China. Audiences were entertained and informed while watching a high quality animation film that told the story of petroleum from the very beginnings of time – and even far into the future. Meanwhile, post-show educational programmes revealed newly developed products that focus on environmental protection and reducing energy wastage. The Oil Pavilion was the most popular exhibit at the World Expo, mainly due to the amazing spectacle of its 4D cinema.