Suzuki Motor Corporation is a global leader in automobile manufacturing and is headquartered in Japan. Pico Egypt was appointed to design Suzuki’s presence at Automech Formula, the MENA region’s most premier international event for the automotive industry, held in Cairo every year. Pico Egypt incorporated Suzuki’s signature zigzag theme in the overall design, making sure the edges pop out when viewed from any angle. By infusing a fresh approach that made the booth easy to navigate, the design added an air of accessibility to Suzuki’s signature branding.
Pico Egypt also activated Suzuki’s commercial and motorcycle booths. The commercial booth displayed a range of trucks and microbuses and garnered a lot of interest from Egyptian traders. Adding a youthful vibe to Suzuki’s presence at Automech Formula, Pico created a video game look and feel for the motorcycle booth, showcasing Suzuki’s latest models for the Middle East market.